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As an extension to The Sierra Club Foundation, I created a sub-brand, Open Roads Electric Bicycles.
These bikes and those who would ride them stand for saving our planet and living a greener, healthier life.
Art + Copy: Jacob Hirsch
DIGITAL ADS
HEALTH APP PLUG-IN
With the purchase of an Open Roads bike, users would also be able to download a plug-in for their health app, allowing them to see both their biking stats and their Eco Stats.
MERCH
Open Roads will also sell bike helmets and reusable water bottles, all made from recycled plastics and materials.
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